AMPALAYA PLUS $23.99

Sunstar Cebu; Wednesday, October 27, 2004
Ampalaya is good for your health
In recent years, there has been a strong consumer preference for natural food and health food in Japan. One of the major reasons cited was the reform in its National Health Care System that required patients to pay at least 10% of the medical bill, which is expected to double in the next few years.
The cost of medication is also on the rise. In addition, Japan enjoys one of the highest average life expectancy and one of the lowest birth rates in the world. Demographically, this translates to a growing elderly population, living longer with no immediate family to take care of them. This also means that there is a need to live longer independently without any health disability. For these reasons, demand for health food products has gone beyond the traditional channels such pharmacies and specialty health food stores as these are now being widely sold even in convenience stores.
One of the more popular health food is ampalaya. Its popularity in Japan can mainly be linked to the attention given to the so-called “Okinawan healthy lifestyle.”
Okinawa is known as the longevity island in Japan, having the highest life expectancy average in the world. Okinawans on the average are less likely to succumb to stroke and heart attacks.
They have dramatically lower incidence of breast, prostate and ovarian cancers than the US average. Okinawans also suffer less from old age dementia and osteoporosis. All these have helped boost the popularity of one of Okinawa’s mainstay food items – ampalaya.
It is one of the main ingredients in Okinawa’s national dish called chample. With the popularity of Okinawan cuisine, ampalaya has also become a prized health food in Japan.
Scientific interest
Ampalaya is generating a fair amount of scientific interest these days. It is being studied as a treatment for diabetes, Aids and some types of cancer. As far as HIV is concerned, some research suggest that a component of ampalaya may prevent the virus from infecting human cells and laboratory studies indicate that one component of the herb may help slow the growth of some cancers. Ampalaya has also been recommended for a variety of other conditions including glaucoma, constipation, hemorrhoids, high cholesterol, infertility, psoriasis, skin acnes and stomach cramps.
Makoto Suzuki, head of the Okinawa Research Center for Longevity Science, maintains that food is what makes Okinawa the island of long life. The former professor of medicine at the University of Ryukyus added that many indigenous ingredients used in Okinawan cuisine are rich with nutritive substances.
Ampalaya is famous for its high nutrition content. It is packed with Vitamins B, C and E, which are antioxidants that help fight harmful chemicals known as free radicals, which contribute to the aging process, he said.
Recently, Ampalaya Plus food supplement, a formulation that contains ampalaya, banaba and luyang dilaw, was selected and invited by the Japanese food consultant for exhibit at the Asean-Japan Food and Beverage Exhibit in Tokyo. The consultant cited the product’s unique feature: it contains two of Japan’s very popular health herbs – ampalaya and luyang dilaw.
Banaba is also gaining popularity in the Land of the Rising Sun as an herb for diabetes-related obesity problems.
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